TransFerm Yield+

Chief Fermentation Officer

Project Description

Lallemand Biofuels & Distilled Spirits (LBDS) made a big splash with its new innovative yeast product TransFerm Yield+.  It’s official introduction took place at the 2013 Fuel Ethanol Workshop (FEW).  The product introduction was teased with the first print ad execution by inviting ethanol producer to stop by the LBDS booth at FEW to meet the latest addition to the performance-driven yeast team.  The campaign pay-off revealed a new CFO – Chief Fermentation Officer – that would be the new yeast leader for fermentation.  Actual CFO business cards were handed out at FEW and included a QR code that linked to a new product video.

Project Details

Client’s Name
Lallemand Biofuels & Distilled Spirits
May 2013

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