As Good As A Bull


Project Description

Estrotect is the global market leader for disposable heat detection patches.  For years, Estrotect built its brand by using the “Mounting Evidence” tagline.  Recent research shows that Estrotect heat detectors were as good at identifying cows in heat as a live gomer bull was.  The new “As Good As a Bull” campaign is derived from this research to further strengthen its position and image versus alternative heat detection options.

Project Details

Client’s Name
August 2013

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