Grade A Strategies and Lallemand Animal Nutrition Win Best of Show at Region IV NAMA Awards

20 Jan 2017 | Under Jan 2017 | Posted by | 0 Comments

Milwaukee, WI – January 20, 2017 – Grade A Strategies, Inc. (Grade A) and client Lallemand Animal Nutrition celebrated “Best of Show – Advertising” accolades at last night’s Region IV Best of NAMA award ceremony. The winning entry for their national Levucell SC “SARA” Campaign was selected over others from agencies and companies located in Illinois, Indiana, Michigan and Wisconsin.


“We are delighted to see the work for our partner Lallemand Animal Nutrition honored by our NAMA peers,” said Jon Anderson, President/Owner of Grade A. The campaign features “Sara the Elephant” dispensing information on how to avoid the elephant in the rumen — sub-acute clinical acidosis – by feeding Levucell SC. “It is a unique and impactful campaign that was truly a collaborative effort between Grade A and Lallemand,” adds Anderson.


Overall, Grade A took first place in four categories and a merit in one other.

First Place


Multimedia campaigns, national

Lallemand Animal Nutrition

Single page ads, single

Lallemand Animal Nutrition

Less than page ads, series

Lallemand Animal Nutrition


Lallemand Biofuels & Distilled Spirits



Billboards and outdoor ads

MAI Animal Health


The winning entries will now advance and compete in the National Best of NAMA Competition. National winners will be announced at the National Agri-Marketing Association Conference this April.